"A great-looking website is like a hot receptionist who does nothing but paint her fingernails all day long." - Unknown
Your website is an employee, and it has a crucial job to do- making sales and delivering crucial information to your customers.
How good is your site at achieving that? Could it be better?
Many business websites suffer from loosely defined goals, and often a complete lack of measurement points where you can determine how well it's achieving them.
Why Measurements Matter
This is especially important when you're investing in advertising. It might be bringing people to your website, but...
- How many?
- Is it the right audience?
- What percentage make a purchase?
- And how much of a purchase?
- Is the cost per sale worth it?
Without this, any ideas of making a profit are a fantasy.
What is CRO?
This is where Conversion Rate Optimization ( CRO ) comes in. It's a process of carefully engineering your site and your sales pipeline to achieve your goals as efficiently and profitably as possible.
- Every sale is measured.
- Every sale's origin is known.
- The cost of advertising for every sale is known.
From that starting point, you can begin to make improvements and see the actual bottom-line financial impact of those efforts.
Our comprehensive CRO process includes the following steps:
- Analysis: We begin with a detailed analysis of your website's performance metrics, user behavior, and conversion funnels.
- Hypothesis Development: Based on our findings, we develop hypotheses for potential improvements.
- A/B Testing: We implement A/B tests to compare different versions of your web pages and determine which performs better.
- Implementation: Once we identify winning strategies, we implement the changes across your site.
- Monitoring and Optimization: We continuously monitor performance and make further adjustments as needed to ensure ongoing success.
Proven CRO Strategies
- Streamline Navigation
- Make it easy for users to find what they’re looking for by decluttering menus and improving search functionality.
- Enhance Call-to-Action (CTA)
- Use clear, actionable language.
- Ensure CTAs are visually prominent.
- Improve Page Load Speed
- Reduce loading times to prevent user drop-offs.
- Tools like Google PageSpeed Insights can help identify bottlenecks.
- Optimize Forms
- Simplify forms by asking only for necessary information.
- Add autofill and error-validation features for a smoother experience.
- Leverage Social Proof
- Display customer reviews, testimonials, and trust badges to build credibility.
