"A great-looking website is like a hot receptionist who does nothing but paint her fingernails all day long." - Unknown
Your website is an employee, and it has a crucial job to do- making sales and delivering crucial information to your customers.
How good is your site at achieving that? Could it be better?
Many business websites suffer from loosely defined goals, and often a complete lack of measurement points where you can determine how well it's achieving them.
This is especially important when you're investing in advertising. It might be bringing people to your website, but...
Without this, any ideas of making a profit are a fantasy.
This is where Conversion Rate Optimization ( CRO ) comes in. It's a process of carefully engineering your site and your sales pipeline to achieve your goals as efficiently and profitably as possible.
From that starting point, you can begin to make improvements and see the actual bottom-line financial impact of those efforts.
Our comprehensive CRO process includes the following steps:
Do you need this feature on your site?
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