How is your site performing for your business?
Does it have problems that are limiting your conversions?
Could it be doing better?
Is it time to consider a redesign?
These questions are top-of-mind for most business owners especially after a site reached 3-4 years of age without any major rework.
What an Audit Gives You
If your website were a person, than an audit is;
- A full health & fitness check
- A fashion consultant review, who can advise you whether your wardrobe is out of date
- A dating coach, who can observe and help you connect better with the right people
- A social strategist who can help you get to the top of your game
Sygnal customizes audits for each client, depending on your industry and business goals. We can do several different types of audits, so let us know what you want.
The key benefits
- Identify critical areas for improvement that can lead to increased traffic and conversions.
- Receive a detailed report outlining our findings and recommendations for enhancing your site's performance.
- Stay ahead of the competition by understanding market dynamics and user expectations.
- Ensure your website is fully functional and optimized for all users, regardless of the device they use.
Below are some notes on the types of audits we commonly perform for clients.
The Website Audit
We review your site with an extensive set of tools and techniques to measure all of the crucial aspects;
Traffic review
- How is your site's traffic doing?
- Which pages are getting the most traffic?
- What device profile is most commonly used?
SEO review
- What are the most important search keywords for your site?
- How is your site ranked under those keywords?
- What pages are ranked and are they drawing the traffic you want?
- Does Google search console show any problems that need resolved for your site to rank better?
Conversion review
- How are your conversions doing?
- What are the established conversion paths?
- Where are customers falling off the path?
The Market Audit
Here we take a more business-strategy oriented approach;
Competitor research
- Who is your competition?
- How is their online presence?
User-Experience ( UX ) Evaluation
- Is your site UX optimized responsively for the customers visiting you most ( mobile v. tablet v. desktop ). Are the key conversion paths optimized well on every breakpoint?
- Where are competitor websites more attractive or easier to use for clients?
- What can you adopt into your own strategy and design?
- Are there new designs or tools being used by your competition that's eroding your market share?
