Site Verification Files

Site verification files are a crucial component of web development and management, particularly for verifying ownership and configuring various services on your website. These files, such as ads.txt or .well-known/apple-app-site-association, serve as proof that the website administrator has control over the domain and can authorize certain services like digital advertising, app store linking, and security protocols.

At their core, these files are simple text files that need to be placed in specific locations within a website's file structure, typically the root directory.

Once added, these files allow external services—such as Google, Apple, or security systems—to verify ownership, authorize specific digital activities, or comply with certain web standards. For instance, the ads.txt file is used by publishers to declare which companies are authorized to sell their digital ads, enhancing transparency and protecting against ad fraud.