Published
October 19, 2024
Updated
Building your site is only Step 1.
In most cases the whole point of a site is to attract and convert leads, so get very comfortable with the reality that building the site is just the beginning.
From there, you'll head towards SEO, analytics, CPC, A/B testing, CRO... all for the purpose of maximizing the acquisition and conversion of leads.
For many clients, esp smaller ones, you're not just a web designer, you're their marketer and director of sales.
So how can AI help you succeed here?
Webflow Optimize
At Webflow conf 2024, Webflow announced the release of Optimize, an integrated A/B testing and conversion rate optimization platform which uses AI in part to help you achieve maximum results.
https://webflow.com/updates/maximize-conversions-with-webflow-optimize
