Another option is to skip email notifications altogether.
Automation is a powerful tool, and processing form submissions is one of the first places you'll find massive value. You can use Zapier, Make, Automate.io, or n8n to trigger an automation every time a form is submitted.
Webflow is even building its own automation platform called Webflow Logic that hold a lot of promise for better form-data processing.
I build systems for this exact purpose, that push to Slack, or into a sales tracking system.
Generally I think of lead-capture as two separate parts;
Lead Notifications
These can go into a team notification system;
- SMS Alerts
- Slack notifications
As a secondary part, you may want to notify the person who submitted the form that their submission has been received.
- A nice, formatted email thank-you message
- An SMS notification, thanking them
Lead Tracking
For permanent tracking, you can use a general-purpose system;
- AirTable
- Google Sheets
Or a purpose-specific one, like a Sales-Force Automation (SFA) system;
- Salesforce.com
- Pipedrive
- Nutshell
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