The most common way to implement this UX pattern is to deliver the gift or the Gift Page link by email.
- You get Bob to sign up to a mailing list on e.g. MailChimp
- MailChimp presents that sign up form on your site, and adds Bob to a subscriber list
- MailChimp triggers a New Subscriber campaign, which starts with "Here's your free gift"
- That email contains the gift ( X ) or a link to it
To make this work, you probably want an email newsletter provider to collect these emails, so that you can easily send them Newsletters later.
What Should I Use?
* Warning, some affiliate links ahead
Personally, I like MailerLite - It's low-cost and easy to use. The automations are quite robust. The paid plans also support site pop-ups for other notifications, which my clients use a lot. That feature was a butt-saver during lockdowns, masks, and weekly policy changes.
Other options include;
Many ( including me ) recommend leaning away from MailChimp, due to unfortunate changes in their pricing, as well as tech limitations, and business practices.
Try a few out, specifically look at;
- The email builder, and how you like it
- The sign-up forms builder, and whether its forms will look good on your site design
- List size and frequency-of-send limits
- Features like list segmentation- you may want to offer multiple gifts over time. Did Bob first sign up for gift X, or gift Y?
- Costs ( automation usually requires a paid plan )
