Advanced SEO Techniques

Client Reviews JSON-LD

Overview
Structured Data
Structured Data Overview
10:18
501
Adding JSON-LD Structured Data
16:29
502
Site Name JSON-LD
503
Articles, News & Blog Post JSON-LD
504
Site Search JSON-LD
506
Client Reviews JSON-LD
506
Breadcrumbs JSON-LD
508
FAQ Page JSON-LD
509
Q&A Page JSON-LD
510
Twitter Cards
601
Embedding Rich Text in JSON
702
Validating & Debugging JSON-LD
703
Technical SEO
Controlling the Robots
801
Sitemap.xml
802
robots.txt
803
Removing Pages from Google
804
Removing Your WEBFLOW.IO Staged Site from Google
805
More Advanced SEO Techniques
810
Voice Search
810
Partially-Dynamic Headings
3:35
811
Full Site SEO Text Search
3:35
812
Influencing Google Search Appearance
Influencing Google's Search Appearance
901
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Published
November 11, 2022
Updated
in lightbox

Do you keep customer reviews on your site?

Why not make it available on Google Searchas a search box for your users as well?

With JSON+LD, you can make it easy for Google to find and to potentially display your Webflow Site Search directly in Google's search results.

Setup

Where to Place it?

I personally like to put reviews in a CMS collection, so that I can automate importing of new reviews from e.g. Google Maps or Facebook.

This also allows me to sidebar reviews easily on my site, and show the top ranked ones on the homepage.

For the JSON+LD, it makes the most sense then to put it on the individual Review collection page itself.

How to Configure it?

Here's an example of resulting LSON+LD code;


And how it looks in the code editor with embedded CMS fields.

Key fields;

  • The author section describes the Person or Organization who authored the review.
  • datePublished should ideally be an ISO8601 date. The above red text in the image is a hand-edited to do this.
  • reviewBody should be plain text.

References

Google's documentation on reviews

https://search.google.com/test/rich-results

FAQs

Answers to frequently asked questions.

Videos
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