Published
Updated
November 5, 2022
The world is an ever-changing place, and so is your website.
Sometimes, pages are no longer useful. Products go away. Content becomes irrelevant, and those pages just get deleted.
But links to those pages might still exist. They can exist;
- In Google’s search results, if your page has been indexed
- On other websites, who have linked to you
- In social media posts, email newsletters, etc. that you or others have posted
- In QR codes that have been printed
- In your visitor’s web browser bookmarks, history, and desktop shortcuts
If that page was ever popular, those links just might never go away.
So what are the best practices here?