Published
Updated
November 8, 2022
Go Deeper into SEO Strategy
Read up on Google's current best practices for SEO.
Get techie if you want, reading Search Engine Journal.
- Add Open Graph Meta Tags
- Add Search Snippets
Learn more in my Advanced SEO course.
Expand Beyond Google Search
Google Search might be the center of the SEO universe, but it's not the whole SEO universe.
Go further.
Depending on your site, and client, consider;
- Google My Business - best for businesses with a local presence, either a storefront or delivery area.
- Business directory services
Technical References
Understanding the Google Crawl Budget.
Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites
Search Engine Journal
Google SEO 101: Website Crawl Budget Explained
Search Engine Journal
Google uses things like ETags, HTTP headers, and last modified dates to determine how often content should be crawled.
How Search Engines Crawl & Index: Everything You Need To Know
