High Value v. Low Value Traffic

I divide visitor traffic into three groups;

High-Value

Immediate value.

• People who want your product / service, and are willing and able to become a customer

Medium-Value

Has potential value, but not immediately.

• People who might later want your product/service, but not today
• People who like your product/service, and may influence/inform other people to become your customers

Low-Value

Looks good on your traffic reports, but otherwise doesn't generate much value unless you are an ad-supported site.

• People who stumbled across your site by accident, but have no interest in your product or service
• People who want your product/service but are not geographically able to become a client
• People who want your product/service, but for other reasons [ financial, perhaps ] are not the right target customer for you

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