Terminology

Search Engine Optimization ( SEO )

Refers to optimizing your website for the best placement on Google's organic search results. "Organic" refers to the free results that appear.

Search Engine Marketing ( SEM )

Refers to using ad services like Google Ads to promote your site on a pay-per-click basis. Typically these appear at the top of search results, under a keywords.

backlinks

Refers to links back to your website from other sites. Partner directories, social media, YouTube video descriptions, and other places Google might index.

pagerank

Describes a hidden "value" that ranks Google's perceived "value" of your page. It involves a lot of factors, including;

• The content on your page
• The reputation of your site, as defined by other sites linking to you
• The speed of your webpage
• Its mobile-friendliness

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