Published
Updated
November 5, 2022
Search Engine Optimization ( SEO )
Refers to optimizing your website for the best placement on Google's organic search results. "Organic" refers to the free results that appear.
Search Engine Marketing ( SEM )
Refers to using ad services like Google Ads to promote your site on a pay-per-click basis. Typically these appear at the top of search results, under a keywords.
backlinks
Refers to links back to your website from other sites. Partner directories, social media, YouTube video descriptions, and other places Google might index.
pagerank
Describes a hidden "value" that ranks Google's perceived "value" of your page. It involves a lot of factors, including;
- The content on your page
- The reputation of your site, as defined by other sites linking to you
- The speed of your webpage
- Its mobile-friendliness
